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Sign into your accountHow to: Determine the Best Newsletter Strategy for You
July 11 2017
We've previously said that we don't think that email newsletters are the best way to generate leads but, just like anything else, there is a time and place for everything.
While newsletters aren't the best at attracting new people to make a purchase, we do believe that an advanced newsletter strategy has the power to increase brand recognition, loyalty, and a better relationship between a business and their readers.
Experts say that in order to achieve maximum readership and engagement, companies should provide both! Read ahead to hear why.