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Sign into your accountHarry Potter walked into a real estate office...
June 16 2017
When Adwerx CEO Jed Carlson sat down with Century21 Redwood Realty Director of Leads Management Billy Ekofo, the word "leads" was said pretty often.
After all, real estate agents think about leads pretty often, so that stands to reason. But it was Billy's role that inspired Jed to think about Harry Potter.
Billy's role at Century21 Redwoods is to field new leads for his office. And the moment he speaks with a person, he stops thinking about her as a lead altogether. Instead, he starts thinking about her as a person who is worth helping. And part of helping them is to match them to the right agent within his office. He's a matchmaker more than a leads manager.