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Generate Leads with QR Codes and 'Free Popcorn'

August 23 2011

I have been reading all of the QR code articles – and they are all very good. At the end of this article, I will list a few of my favorites. But I have a different suggestion for QR codes that is based upon a recent experience that I had at the movie theatre with my daughter. I was converted using a QR code tied to Facebook. Let me tell you how so you can think of some creative ways to use QR codes to drive conversions in your business.

(I will also tell you how to get free popcorn at Regal Theatre.)

Today's real estate company has a few business goals that are important feeders. A "feeder" is something that puts energy in your belly so your body can work to accomplish its goals. Leads are feeders. Facebook friends are feeders. Contact names and numbers are feeders. I think of QR codes as the sticky flypaper that attracts consumers that feed your business opportunities. However, in order for the flypaper to be attractive, it needs to smell good.

LeadsFromQRCodes

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