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Sign into your accountUpstream Develops Streamlined Method for Integration
May 16 2017
Upstream today announced a "two-way" method of integration with the Multiple Listing Service community at the REALTORS® Legislative Meetings & Trade Expo. In addition to Upstream's current method of integration, with brokers entering property information into the Upstream data base for distribution, Upstream, working with their MLS Advisory Group, has developed an expanded "broker input of choice" model.
The teams determined integration and adoption would be facilitated if brokers had a choice on entry location and MLSs could send data to Upstream. The result is a "broker feed" method of integration where brokerages have a "single choice of input." If a brokerage so chooses, they can input listings into their MLS(s) allowing Upstream to receive those listings from the MLS. Participants can continue to enhance their listings (add additional high-res photos, etc.) in Upstream and manage distribution deliberately.
"Our objective has always been to solve problems thorough partnerships," said Alex Lange, President and CEO of UpstreamRE. "Brokers can continue to leverage their current workflow while gaining all the enhancement and management features of Upstream. The MLS Advisory group has been instrumental in determining easier ways for the MLS community to engage and integrate with us."
The National Association of REALTORS® recognized the partnership and importance of this milestone and announced its continued support of Upstream. It will continue to provide resources through 2018 via support from Realtors® Property Resource (RPR) and additional funding.