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Sign into your account6 Tips on Optimizing Your Real Estate Video for Local Searches
May 12 2017
Video usage in real estate marketing can sometimes seem tricky – especially when it comes to optimizing your latest creation to gain viable, local leads.
S-E-Uh-Oh
Search engine optimization, or SEO for short, is key to those top Google rankings everyone covets. You use it every day – keying in your search du jour to magically populate information. But there's a method to this informational insanity...
Rising to the Top
To get your video in front of the right eyes, you'll need the right recipe for success:
1. A relationship with YouTube. The no. 2 search engine after (and owned by) Google, YouTube offers reliable – and highly visible – video hosting. Listing videos here weights in page rankings, which are seamlessly integrated into Google search results and can integrate with your G+ account.
2. A killer title. Your chosen title should be relevant, stand out, and entice with strong adjectives, catchy phrases or interesting questions. 'Breathtaking Farmland' or 'A Little Slice of Heaven' with the property address. Not that creative? A traditional listing name will get the job done: '123 Any Street, Roy's Real Estate, Detroit.'