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Sign into your accountThe Top 10 Mistakes To Avoid When Integrating QR Codes Into Your Marketing Tactics
August 22 2011
This article was written by our wonderful new contributor, Erik Goldhar of Clikbrix.
We are at about the 18 month mark where QR Codes have, and continue to be rapidly adopted as a bonafide marketing technology for REALTORS®. Still, despite the explosive uptake in the technology we are noticing that many are still not using it the best ways possible to optimize results. Here are the most common pitfalls and what not to do when implementing QR Codes:
1. Do Not Link Your QR Code To Your Desktop Website
People scan QR Codes with their Smartphones. If you link them to a Desktop website the experience will not be great and opportunity will be lost.
The most important thing to remember in QR Code marketing is not the QR Code...it is the site your QR Code resolves to.This site needs to be built for MOBILE devices. Building a mobile version of your site does not mean creating a mobile version of your entire Desktop site.
It's critical to put yourself in the mindset of the mobile user, who is typically short on time and short on attention. Concentrate on providing them with the information they want...property details including rich property imagery, your contact information and ideally a concise yet compelling description of you. The "Top 10 tips on how to stage your home" and "Mortgage Calculators" are valuable but best left for your Desktop website.