Get More (and Better) Leads Out of Your IDX Website

A recent spate of online articles claims that real estate professionals should ditch the "middle-man" and forego IDX capability on their websites. Their reasons are varied. One says that the IDX provider robs the agent's website of SEO value. Another says that consumers don't use agent sites to find listings, but instead depend on the big real estate portals. Any agent who pays attention to the stats in his or her website's backend knows otherwise.

Real estate agents offer tremendous value to their clients and potential clients by offering them a way to not only search local listings, but also the assurance that these listings are up-to-date and accurate – a far cry from what the big sites offer.

So, leave the IDX in place and read on for tips on how to get more leads out of your IDX website.

Where are you?

Advice about how to get more leads from a website is useless if people can't find your site. Content, consistently posted, is the roadmap that will lead them to your site and the best place to create this content is on your blog. You do have a blog, don't you? Not only will this strategy help you rank in search engines, but it's a fabulous way to demonstrate your expertise and local knowledge.

Then, keep them coming back by pushing new content out and teasing it in your email blasts and via social media.