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Sign into your accountBrokerage Offers Bespoke Service
May 03 2017
Bespoke is a concept born out of the tailored customization of the haberdashery. In a service industry like real estate, it outlines a special type of service. But let's set down the crystal flute of Dom Perignon for a moment and recognize that all real estate services are bespoke – but they are not packaged as such.
How Focused Are You on Staying Connected with Past Clients?
In 2012, WAV Group began its research on how brokerage firms could leverage big data in real estate. The first paper we published on the topic was in 2013.
Our focus is rooted in the understanding that 80 percent of transactions come from repeat and referral business, but firms do not invest anywhere near 80 percent of their marketing and communications budget to support it. It's quite the opposite. We watch firms spend 80 percent of their budget on new business and often ignore repeats and referrals.
The funny thing is that most brokers have solutions in place for staying connected with past clients, but those tools and services are not packaged up or marketed as such.