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Sign into your accountReal Estate Iconography
May 03 2017
When it comes to crafting a strong brand for a real estate company, never underestimate the power of being able to express a name without directly spelling it out. And there's no better way to do this than with iconography.
I've already discussed how much I love typography here. Its power is in its subtlety, as it gives form to your voice and shapes your brand. And it's a popular tool. Take a look at logos from some of the biggest real estate brands in the world:
They all use typography as the dominant element forming their logos, and almost all of them exclusively use text. Century 21 is the only one here that references the shape of a house. In real estate, names give you strength and make these logos iconic.
Icons are less subtle. The beauty in them is a bit more apparent, in that a singular icon has the ability to express many words, even sentences, at times. At TRIBUS, we've championed a strong icon in our logo (along with typography that we developed extensively), which you can read all about here. Zillow is another real estate company featuring a prominent icon in their logo. Nike and Apple serve as some of the best examples outside the industry.