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Sign into your accountLet's Get Graphic: How to Make an Infographic and MORE
May 02 2017
Infographics are unsung marketing heroes. They can be standalone content, supplemental for an article, or used as a visual aid in a presentation. We often reference infographics because they're easy to drag to our desktop, and looking at an infographic is a lot simpler and more time efficient than reading through an article.
The bottom line is that we see and use infographics all the time for both our personal and professional life. But why? Read ahead to find out why we're psychologically drawn to infographics and how to make them yourself for your business, social media, or marketing!
How to make an infographic. But first... why should you?
Why are people drawn to them?
Infographics can serve a variety of different purposes. Whether you're cranking them out for content on a site, or trying to learn something new, infographics can be your best friend. On average, people only remember 10 percent of information they hear three days later. However, when that information is paired with an infographic, people remember 65 percent of information three days later. Needless to say, infographics are a critical part in helping you and your viewers learn, retain, and apply information in the future.
If you're the viewer, infographics are an easy way to get a comprehensive summary of a topic without necessarily having to sift through a ton of words to get to the point. Especially if they're properly organized, infographics can provide an easy path to understanding a difficult concept or breaking things down in chronological order.
From a business perspective, however, infographics serve a different purpose. Infographics are shared three times more than any other type of content, so they help a company gain better brand exposure. By adding tags and including "share" buttons, they help improve your SEO (check out our article on how to use SEO to boost your website traffic) and enhance your internet presence. Needless to say, infographics can benefit everyone!