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Sign into your accountWhere is Everyone in Real Estate Spending their Marketing Dollars?
April 26 2017
This month, we published the results of our extensive study, Generating New Business in Real Estate. We polled nearly 400 brokers, agents, marketers, and owners to discover exactly where they invest their marketing dollars, how they generate new business, and their best marketing practices. Read our full whitepaper here.
In this post, we'll take a closer look at the marketing budget of a typical real estate business. Where is this group spending their largest portion of marketing dollars and where are they seeing the best results?
Looking at the Group Overall
We asked the group to rank their marketing spend based on 10 categories, with no. 1 being where they spent the most marketing dollars and no. 10 where they spent the least. The choices offered were:
- Social Media Marketing
- Flyers
- Mailers
- Maintaining / Updating a Website
- Purchasing Leads
- Branding
- Drip Marketing through a CRM
- Pay-Per-Click Advertising like Google AdWords
- Other types of Advertising
- Other
We then paid close attention to which segment was ranked no. 1 in the group, implying that this category received the largest portion of their marketing budget. Here are the results from the overall group.