Revamp Your Brokerage's Brand by Investing in Technology that Matters

Technology is changing how real estate does business

Have you been Keeping Up with the Kardashians recently? Dumb question, neither have we. How about some of the technological trends and advancements taking place within the real estate industry? Advances in technology are changing the game in every industry, especially real estate.

In a customer-focused industry that relies heavily on making people happy in order to be successful, it can be difficult for brokerages to keep up with the latest trends. According to the National Association of Realtors' (NAR) 2017 Real Estate in a Digital Age Report, staying up-to-date with changes in technology is one of the biggest challenges firms will face in the next two years. Additionally, keeping in touch with prospects is another challenge many brokerages face. The process of buying and selling a home is changing because of technology—and by adapting to necessary changes and using the right tools and software, your firm can maximize its profit by simplifying this process.

What are some of the trends taking place?

• Improved site design/cleaner interface
• Routes/lead management
• Social media and email marketing
• Blogging
• Increased engagement using an effective CRM platform
• Virtual reality
• Using drones for property listings

If your brokerage is behind in the times, you may want to consider introducing some new changes in how you use technology and encourage your team to adopt new methods of using technology to ensure optimal success between both the agent and lead. It's not enough to simply make the investment in updating your tech software, but to truly embrace these changes and utilize all the tools available to improve lead engagement and transaction management. Making the change to go digital allows brokerages to be more efficient, while staying current with the latest technology available in your industry is fundamental to staying ahead of the competition.