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Sign into your accountWhat are the Touchpoints of a Brokerage's Front Office?
April 17 2017
How do you make money? If you're not bringing in leads, you're not bringing in clients. If your agents aren't communicating with clients, they're not winning referrals or nurturing long-term business.
These interactions define your face to the consumer and define how you interact with them across the board. Simply put, how you deal with people and what they think of you is how you make money. This is also known as your brand.
With the right technology, your brand can be one of the most powerful tools for generating business. But how do you tell the difference between 'shiny pennies' and the right technology?
Here are the most important touchpoints a brokerage's technology must have:
Website
Having a mobile-first website is necessity for every single real estate brokerage alive today. No ifs, ands or buts. Without this initial touchpoint, your brokerage loses leads before they even exist. And with a non-responsive site, you might as well give your viewers a trampoline—because they'll bounce right off your page.