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Sign into your account7 Ways To Encourage Your Site Visitors To Stay
August 16 2011
This post, by Ricardo Bueno, appeared originally on the Diverse Solutions blog.
We all want more site traffic. More subscribers. And ultimately, more sales. We slave day-in and day-out improving our sites so site visitors spend more time poking around long enough to consider our offer.
But then, ever notice how sometimes (or often), people leave 2-3 seconds just after they've landed? What's the deal?
It's called: Bounce Rate. And it means:
"Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality – a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert."
What can you do to encourage your site visitors to stay?