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Sign into your accountHow to Successfully Market Real Estate with Video, Part 1
April 06 2017
Video usage in real estate marketing is rapidly gaining momentum. Unfortunately, not all attempts are successful. It takes more than a simple upload to engage customers. Luckily, gaining the right kind of exposure is just a few tips away.
Your Roadmap to Video Marketing Success:
1. Fill with value – not fodder. Carefully consider what will be useful for potential customers. Focus on the community you serve, referencing common questions – not an overblown doorknobs-to-floor-nails approach. More is not necessarily better.
2. Start with YouTube. Owned by Google and the second largest search engine in the world, more than 1 billion unique users frequent YouTube monthly, consuming 6 billion hours of video. This includes more than 50 percent of prospective homebuyers that patronize the site as a primary vehicle for home buying research.
3. Optimize! From physical address to neighborhood and local amenities, brainstorm relevant search terms to ensure you snag relevant home hunters. Include these search terms in your video title, description, and tags – but don't stuff – it'll hurt your placement.
4. Don't overlook your call to action. Include your website URL, phone number, and logo in a visible (but not distracting) position in the video to drive traffic and convert more leads.