Tips for Mastering Email Marketing

Knowing how and where to invest your marketing budget for the greatest return isn't an easy decision to make. You need to attract new clients, keep in touch with your current ones and nurture your leads – all while building your brand and growing your business.

Email marketing is one of the best investments a real estate agent can make. It's a cost-effective, personalized touch point for each of your leads and clients in a place that most people have access to 24/7 – their inbox.

The power of email marketing – it shows in the data

• Email is a more effective way to acquire clients than social media – Emails inspire purchasing three times more than social media.
• Email marketing yields an estimated 4,300 percent ROI – For every dollar spent, email marketing offers a return of $44.
• Email marketing is the preferred way clients want you to communicate with them – 91 percent of U.S. adults would like to receive emails from companies they do business with.

How to make your email marketing effective

While email marketing is a cost-effective, high-impact way to keep in touch with your leads and clients, it isn't as easy as sending out emails now and again to your contacts. From boring subject lines and spelling mistakes, to broken links, and poor timing, it's easy to make marketing email mistakes.