RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS
You are viewing our site as a Broker, Switch Your View:
Agent | Broker Reset Filters to Default Back to List
Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your accountStorytelling in Design, Part II: Storytelling for Brokerages
March 30 2017
In my last post, we talked about the importance of storytelling and some examples of it done well, but how do you do it for real estate brokerages? Let's dive in.
A. FIGURE OUT THE STORY
Right out of the gate, actually having the story you want to tell is the trickiest part. And in this general post, there's not a ton I can do to help you with your personal story for your particular brokerage. The good news is it's your own story; you should know it pretty well.
The only real advice I could give is to be fully transparent about your story, with three important caveats gleaned from a list of "Story Basics" by former Pixar director and current Googler, Emma Coats. Here are some highlights from the piece:
"#2: You gotta keep in mind what's interesting to you as an audience, not what's fun to do as a writer. They can be very different."
Translated: It's easy to tell every detail or something you think is funny or endearing. But does your reader think so? Don't keep them there any longer than they need to be. Just like I've described tirelessly, PLAN. Ask, "Why is this sentence in here?" And if you do it correctly, you'll have an outline with relevant points you want to hit, which will make it easier to choose what scenes you want to show on your brokerage's site.