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Sign into your accountUpstream Is Already an Awesome Tool for Brokerage Firms
January 27 2017
Brokerage firms and franchises across America are already in the data management business. There are 85,000ish firms in America and each of them struggle to manage their information in one fashion or another.
Upstream may be most simply understood as a solution that harmonizes data management into a single solution that is 100 percent controlled inside the firm, like Google Drive. Given the fiduciary responsibility of firms to comply with real estate law and MLS business rules, Upstream takes special care to provide a platform that delivers assurances that a firms practices are supported. I was invited to participate in their first CIO/CTO webinar this morning and I am so impressed by the pace of development.
Broker Control
In Upstream, broker control over information is defined in two ways – access and entitlement. Upstream provides the firm with the ability to issue a token that authorizes access to data. Entitlement is the ability to authorize who has privileges to manage the data. For example, some firms give control to the agent, others give control to some agents and not others, some entitle administrators, and others entitle managers. Upstream supports any entitlement process that a firm defines. Moreover, Upstream provides a firm with a switch to issue or rescind data access in real time.
Custom Data Management Support
In our industry, there is a combination of standard structured data formats that live alongside the custom needs of a firm. Upstream supports both. Data management is shaped by the requirements of the sum of applications that the data is distributed to. For example, data distribution to an MLS has a set of requirements, whereby distribution to a CRM application, accounting software, or transaction management solution has different needs.
Because of the variability of needs of each software solution today, firms find themselves hand entering information again and again and again. Moreover, they are also updating the information over and over, and are removing information over and over. This is a tremendous headache for firms to harmonize their data across so many applications. Upstream fixes it all, from a single location. Moreover, it provides your software partners with an easy integration source that works not only for your firm, but other firms that are using that software vendor.