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Sign into your accountReal Estate Marketing: Broker Branding Help Desk
August 04 2011
Brokers of all sizes struggle with brand consistency—especially if agent support of the broker’s brand is a desire and not required and/or supported by the broker’s marketing department. It is also the nature of our industry that many agents believe that because a few “rock stars” have built great agent brands, everyone can do it. That would be great, but I’m afraid this simply isn’t true.
Big brokers have marketing teams that support managing the broker brand. The branded materials they create are consistent and communicate effectively. But it can still be a challenge to make sure agents consistently support the broker’s brand. In fact, small brokers typically do not have marketing teams; so worst case, they send the company logo to their agents and hope for the best.
Today, brokers of all sizes need a branding help desk.