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Sign into your accountFrom Photograph to Advertisement: Enhancing Your Visual Marketing
August 02 2011
Back in 2007, the US spent an estimated $149 billion dollars on advertising in an effort to increase brand recognition, move product, and sell services. The process of attracting consumer attention is big business, and it's never been more competitive. Of the average 5.8 hours of leisure time people have each day, there's hardly enough room for all 24 million companies in the US to capture a consumer's undivided attention, but it's not for lack of trying.
Advertising has become so integral to our daily lives that very few of us even question it. Love it or hate it, we all know when we see an ad, as they tend to have those surreal qualities – those fundamental ingredients in the recipe for desire.
