The Real Estate Website Sales Conversion Funnel

Simply having a website does not mean that leads will follow. Your website is a tool for organizing information and, if you've got a well thought out conversion strategy, will give you the ability to convert traffic to your site into leads.

The real estate website sales and conversion process is significantly different from traditional sales funnels.

Understanding how leads are generated online is the first step to building effective systems that will produce qualified leads.

What prevents most real estate and mortgage professionals from having a successful online maketing strategy is a fundamental lack of understanding of how the online sales process works.

Let's take a closer look at marketing to, and converting leads from, your real estate website.

Creating Website Traffic

Generating traffic means motivating empowered, online consumers to visit your website for the purposes of delivering a product, service or information that the consumer was already looking for.

It is basically impossible to sell something to an online consumer that they are not interested in buying, especially when it comes to real estate. The very best you can hope for is that when a consumer IS interested in your products or services, they can find your website.

For specific methods and strategies for generating site traffic to your real estate website, read this article:

• Real Estate Website Sales Funnel Step 1: Building Traffic