5 Behaviors that Develop Culture in Your Brokerage

Real estate brokers often talk about their culture. The odd part about the conversation is that the culture a brokerage has is often developed by happenstance, without intention or effort.

Often, when WAV Group measures the attributes of a brokerage culture, we learn that it is people based. Simply stated, they like their manager or the broker without much understanding as to why. Ergo, culture is typically a popularity score. However, there are certain behaviors that will directly develop culture in your business if you make them an intentional behavior of your leadership.

How ya doin'?

The most common greeting among people is to ask, "How are you?" And the most common response is, "Fine, how are you?" However, if you are trying to develop culture in your business, you take an added step of developing a personal and sincere answer that goes deeper. To develop culture, share something specific about how you feel in that moment.

When having meetings, go around the room and ask each person to share what they are excited about or anxious about before jumping right into business.