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Sign into your accountSEO 101: Using Social Networking to Boost Website Traffic
December 05 2016
On its own, writing stellar content for your real estate site isn't going to make any money for you. You'll need to figure out a way to attract potential clients to your website, who can be converted into dollars. This should be the ultimate goal of every business.
SEO stands for search engine optimization and it's exactly what it sounds like. It's how optimized your blog or your website is for the search engines that are crawling it when someone types in a search query. It's a huge factor in making sure you get traffic to your site and, more specifically, that it's the right kind of traffic—people who are looking for you to solve their problems.
If your real estate website isn't generating a profit, then you need to ask yourself some hard questions – what benefit does it really have for your business? No need to panic if you are still waiting for a breakthrough. I'll cover some of the most important SEO factors and some hands-on techniques that you can put to use right away to increase the traffic to your website.
Promotion Is King
One way to promote your website is by paying for online ads in hope of snatching a client once they land on your page. This model can be a huge money pit. But as soon as you stop paying for online ads, usually the traffic to your site drops like a rock.
Frustratingly, it cost me more to lure people to my website than the revenue that they brought in. This was the time when I decided that I was done with paying for traffic and that I wanted people to be organically interested in my website. My favorite and most rewarding solution to paid marketing is content marketing or blogging.
While it is easier said than done to "just create great content," it's possible to build on that concept.
The truth is that there is way more to SEO than just writing content. One piece of the puzzle is that you'll need to get others' attention by proactively positioning your articles to be seen by them. It's really no different from dating. You can be the best looking person with all sorts of positive attributes. But if you never leave your home, it's going to be hard to meet other people for a date!