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Sign into your accountThe Hub and Spoke Model of Online Marketing
December 02 2016
As a real estate agent or broker, you're always looking for ways to increase the number of eyeballs and traffic to your website. I know this process can sometimes be slow and tedious with very little payoff in the early stages. In this new series of articles, I'll be taking a deep dive into the Hub and Spoke model; what it is exactly and how it's relevant to real estate technology. Having this knowledge in your back pocket will better help you understand the world of web traffic and how to increase it.
Understanding to the Hub and Spoke Model
So what exactly is the Hub and Spoke model, you're asking? Let's look at it this way: your website is the center hub that houses everything. You've got your property search, blog content, video streams, virtual tours, listing information, etc. – it's the brains of your operation!
Now you add the "spokes" that branch out from the brain or hub. The spokes reach out to everywhere else you have an online presence to help bring people in and drive them back to your main site. They play an important role in lead capture and development. Make sense now? I've added a helpful image below for those of you that are visual learners!
