How Long Should a Real Estate Blog Post Be?

Or what's the shortest post I can publish and still see good results?

The following is an argument for short real estate blog posts—even though I know that longer posts will perform better.

The 300 Word Myth?

The idea that a post needs to be at least 300 words in order to be seen as long enough for Google is one that I see and hear frequently. The idea is that is falls under what Google calls "Thin Content." But the idea of Thin Content is content that doesn't satisfactorily provide value to your website visitor. If your blog article is one that doesn't require more than a couple of sentences to make a point, or answer a question, then how can it be seen as lacking value?

I think that to best understand what Google means with their goal of stamping out Thin Content is to look at the spirit of the rule. If your website is a consistent violator of publishing content that is copied from elsewhere, or syndicated from another account, or causes your audience to bounce (as opposed to stay and read), then I would say that you are violating the spirit of the rule, and you deserve what Google penalizes you with.

But if your content is unique, frequent, and engaging (people actually read it, share it, and/or subscribe to it) then the length of the post it takes to make that happen is irrelevant.

My take: If you get blogging, then counting your words is a distraction you shouldn't be bothered with.