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Sign into your accountRounding Third and Headed for 2017
November 28 2016
As we head into the home stretch of 2016, many of us in the real estate industry are planning our digital marketing strategies and budgets for 2017.
If your goal is to attract more real estate leads, increase your rankings in the digital marketplace and boost your online brand, then there's no time like the present to understand our wins (and losses) from the current year.
How do you do this? A great place to get started is by using Google Analytics (GA) to evaluate your past and present online business. GA allows you to study your results to figure out what type of website content best resonates with your clients.
In case you missed our earlier blog, Using Google Analytics to Evaluate Your Online Business, we provided a detailed explanation of how to use Google Analytics to convert more leads.
Developing Your 2017 Digital Marketing Strategy
A successful marketing plan in 2017--especially for the real estate industry--requires digital marketing to be at its core.
In today's online real estate world, savvy real estate brokers and agents are finding the most creative and innovative ways to use search engine optimization, mobile responsive web designs, paid campaigns, social media, videos and email to boost their online presence and increase leads.