Hyperlocal Marketing for Real Estate

Hyperlocal marketing may sound like something out of a science fiction movie, but it's one of the best growth and expansion tactics for real estate brokers and agents. By default, real estate professional jobs are locally based and focused, so you may already be doing hyperlocal marketing and don't even know it! Marketing based around your specific geographic area is more than just letting people know about the upcoming city-wide event, the Thanksgiving parade, etc. Everyone already knows this!

Finding Your Focus

Hyperlocal marketing needs to focus on what makes your specific geographic area unique and what it can provide to potential home buyers over other locations. Help prospective buyers envision what their life could be like within your area, what their neighbors are like, and what type of homes are available. I'll share five easy tactics to help refine your hyperlocal marketing initiatives and help build your local real estate brand.

• Create Local Area Pages: One of the biggest hyperlocal marketing activities you can do is create web pages specific to the neighborhoods you service. Any IDX system worth its salt will allow you to create specific pages built around location-based criteria. Talk about schools in the area, points of interest and anything else based on your local expertise. You can go one step further and create automated email alerts for people looking for properties in a specific area, as well.

• Interview Neighbors: It's a proven fact that new buyers value the opinions of your previous clients. What better way to show off your specific neighborhood or market than by interviewing people that currently live there? This establishes immediate credibility and lets the people that matter the most sell your business.