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6 Steps to Winning Listings You Can Count On

November 13 2016

HDC steps winning listings count on

Have you ever lost a listing that you thought was in the bag? Pat Hiban, author of 6 Steps to 7 Figures, shared six steps to ensure it doesn't happen again in a recent webinar, "Lost A Listing? Never Again with These Best Secrets."

Step 1: The Call

When your assistant or partner schedules a listing appointment for you, call the lead back immediately. This will start building rapport and will pre-sell them on your services. Hiban points out that you should "presell them as much as possible on the phone for the sole reason of making sure they don't cancel." Asking leading questions such as "How did you hear about me?" or "What do you know about me?" is a great way to create an opening to build social proof and to prove you're a neighborhood expert before the meeting.

Step 2: The Walk

Make sure to arrive on time for your property walk-through. Keep in mind that "the purpose of the walk is building rapport." The seller could be planning to meet with other agents before deciding who to list with. Try to be either the first agent or the last. If you're the first, you can sign them before they meet anyone else. If you're the last, you can meet or beat other agents' offers.

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