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Sign into your accountTips for Jumpstarting a Direct Mail Strategy
October 14 2016
Think print is dead? You may be missing out on the benefits that direct mail can bring to your business. Response rate for direct mail to existing customers averages 2 percent in unspecified mass mailings, and 3.4 percent with targeted mailings, compared to just 0.12 percent for email contact. How can you take advantage? In today's real estate selling tips, we'll discuss a no-fail direct mail strategy.
Overcome inbox overload by putting a few new twists on this vintage marketing method:
Avoid the standard #10 envelope.
Unless a #10 envelope is from someone a prospect knows, chances are it's getting tossed.
Think outside the box.
Ninety-eight percent of people check their mail daily. Stand out from other boring mailers with freebies in your packages that help promote your business. These inexpensive promotional materials engage the prospect with a lumpy envelope ("Hmmm... wonder what's inside?"), getting your message noticed. Not sure what we mean? Consider these promotional/message combos:
- Stress reliever: "Take the stress out of home selling/buying..."
- House-shaped bag clip: "Find out why we're all that and a bag of chips."
- Magnifying glass: "Zero-in on success..."
- Mints: "A fresh, new way to buying/selling your home..."