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Sign into your accountWhat Are You Budgeting for in 2017?
October 05 2016
It's that time again... budget season!
This is the time of year where companies are looking at the upcoming year and how they are going to spend their money to increase revenue. Marketing, sales, and operations—everyone has their favorite thing they are trying to get approved in the budget. Let's take a look at some examples:
Brokers trying to list and sell more luxury listings.
I talk to brokers all the time who are looking for ways to increase their average sales price. A great way to do this is to list and sell higher priced listings. This doesn't happen by itself. Sure, you can train your agents and do this organically, but most brokerages are looking for a luxury sales and marketing platform or affiliation that can put them in front of the right agents, sellers, and buyers. Again, all these things cost money. Which is the most efficient for the dollars invested?
Builder/developers trying to expand their sales footprint.
Many builders/developers are trying to expand their footprint of external agents. Typically, external agents produce 60 to 80 percent of their sales, so finding ways to get information in the hands of more agents is key. The question is, how do you get in front of more agents regionally, domestically, and internationally and how do you budget for it?