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Sign into your accountUsing Local SEO to Get More Leads for Your Real Estate Business
October 02 2016
Our world has become a digitally driven society. In fact, the web has revolutionized almost everything we do--including searching for a home. The National Association of REALTORS®' Digital House Hunt study says nine in 10 home buyers use the Internet as a primary resource to house hunt.
That means 90 percent of house hunters are using the web to find homes for sale in a specific location. That leads me to the question: "How can you make sure customers are finding your website over your competition's website at a local level?" One answer is local SEO.
SEO... Local SEO. Is there a difference?
A good way to explain the difference between SEO and local SEO is: SEO is a jigsaw puzzle and local SEO is a piece to that puzzle. When all of the puzzle pieces fit together correctly, you can leverage that power to grow your website traffic and leads.
As you develop a digital marketing plan for your real estate business, it's important to recognize that local SEO should be a part of your overall SEO strategy. It's important to understand the differences in approach.
- From an SEO perspective, the focus is on high-quality link building, building domain/page authority and producing unique and outstanding content.
- Local SEO, on the other hand, focuses more on your physical location, citations (mentions of your name, address and phone number [NAP] on other sites), reviews, localized linking building and content. More simply, SEO revolves around content and page optimization and local SEO around location and NAP.