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3 Tips for Creating a Top Producing Team

September 26 2016

business colleagues groupIn a 2016 survey, Real Trends reported there were between 35,000 and 50,000 real estate teams in the U.S., 26 percent of which were formed in 2015. The report also stated "teams in real estate create the opportunity to deliver information, guidance and customer service to clients without having to be a superhero individual sales associate who works 75-plus hours each week."

It's time to embrace the notion that building elite teams within your brokerage can yield much success! According to this same report, "30 percent of brokerages had teams that produced over 45 percent of their company's total sales volume in 2015." The report goes on to suggest that by "guiding the leadership and structure of a team, brokerages regain some balance in the team/broker/owner relationship."

Supporting teams within your brokerage can be challenging; it will take time, resources, dedication and sometimes tough decision making. Here are three action-oriented tips to assist your teams on their path:

1. Focus on Lead Generation and Management

Lead generation, nurturing and conversion play a major role in real estate success. Although your agents are busy, dedicating time to maintaining a healthy pipeline is extremely important in order to see growth within the business. In a world where technology and mobility are ingrained in nearly every facet of life, your company should capitalize on the tools available to simplify your lead management practices. Not sure how to get started? Download our free guide for five simple tips to improve lead conversion.

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