Crafting Your Brand’s Primary Video Marketing Goal

Since the dawn of advertising, brand awareness has been the goal of every business. The most successful branding campaigns have turned product names into household words. And in many cases, they spent a small–or not so small–fortune. The good news is you can spend comparatively little to create effective brand awareness for your real estate business.

To build and maintain brand awareness, you have to create compelling video content. Whether a potential buyer has just stumbled upon your marketing video or listing video, or it's someone who already knows you and wants to see what homes you may be offering, it's important to keep their attention. If you haven't grabbed their attention in the first few seconds, they're not likely to keep watching and they're also not likely to remember your name or your brand.

Your brand should be front and center–obvious, but not intrusive–in your video. Your name, or the name of your sales team or brokerage, as well as your contact information, should be accessible. Strive for consistency in each video, as well. As your viewers watch more of your videos, they'll recognize the placement of logos and other graphics, and associate it with you.