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Sign into your accountWhat's in a Number? Get More Sales with Number Psychology
September 14 2016
Selling or buying a piece of land property, such as a house, is usually the biggest financial decision that a consumer will make in their lifetime. With the high stakes of the transaction, a host of psychological factors come into play that decide the price at which the property is to be sold. You can also use a basic knowledge of psychology to set the price for the property that guarantees the maximum chance of a successful sale:
1. Say no to the 99.99 dollar habit
There's a myth as old as business itself that removing one unit of currency from the price will convince buyers they're getting a bargain. This old wives tale is about as helpful for procuring a sale as getting a ritualistic cleansing performed on the house by a gypsy witch to attract more buyers to it.
In the new online world of price searches, listing your house in such a manner will exclude it from the searches for houses that actually fall within your price range.