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Sign into your account10 Things Your Brokerage Website Should Do
September 08 2016
Websites are one of the most important pieces of a brokerage's digital presence. Websites are the most likely starting place during the home shopping phase. Home buyers complete an average of 11 searches before taking action on a real estate site. As such, getting clients to your site, keeping them on the site and keeping them coming back are all equally important in building your pipeline.
Here are the 10 top things your website should offer your clients:
1. Property search is a primary focus
Multiple types of property search will appeal to different types of buyers. These search types include:
- Address search
- Amenity search
- GPS and/or Map search
- Neighborhood and/or Postal Code search
- School District search
- Pre-defined searches to quickly point visitors to niche properties, such as lake-front cottages or downtown condos
2. Prompted or forced user registration
Forced or prompted, registration on your site needs to be promoted. Visitors need to be told what to do. So having your registration box pop up until the visitors are successfully registered helps inform your visitors what is expected of them.
Make sure to provide value for registering by offering additional functionality or content (even by newsletter or email) that would otherwise not be available to non-registered visitors.