How Data Mining Makes Facebook the Most Cost Effective Advertising Channel

Facebook is a treasure chest when it comes to identifying potential sellers and buyers to advertise to.

Facebook will help you figure out a person's location, age, marital status, company, position, salary and, believe it or not, even if they are likely to move. How do they do this? It's easy: data mining.

Since the birth of social media, we've all become accustomed to over-sharing just about everything online. While Facebook doesn't necessarily care about the photo you posted of your amazing steak at Delmonico, they certainly are listening and cataloging everything else you are writing about.

For instance, what about that new work promotion a friend posted about? What about the ultrasound that shows "It's a girl"? What about that job position your cousin just got and was so excited to tell everyone about? Yup. They are tracking all of that.

So if you have access to a platform that is cataloging the life events of every single prospect you have in your marketplace, and pointing you directly to others that fit into the category of your "perfect client," why are you still refusing to advertise on Facebook?

Frankly, given the cost of even hiring a marketing firm to run your ad campaigns versus other traditional forms of real estate marketing out there, I find it almost impossible to figure out why EVERY agent or broker doesn't have some sort of advertising strategy on the Facebook platform.

If we can agree that the prospect of getting way more for way less is a compelling argument, let's examine two fantastic reasons that Facebook should be a part of your marketing campaign strategy.