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Sign into your account5 Video Marketing Mistakes to Avoid
September 08 2016
The track to producing a successful video can be loaded with hurdles, but take heart! They can be avoided if you know what to steer away from. Here are five roadblocks to avoid on the way to creating effective videos.
1. Boredom
We've all done it. Someone shares a video with us that they think is the BEE'S KNEES and we watch 13.8 seconds of it and click away. Why? Because it didn't capture your attention fast enough! We snooze, they lose. If you create a video, it doesn't mean viewers HAVE to watch it—unless of course, it is appealing enough. Hook them early and keep them hanging on!
- Action Step: Be interesting. Be original. Be funny. If you can, talk to a creative production company and listen to their ideas. After all, they make their living doing just that.
2. "YouTube ONLY" strategy
In a world where SEO is so widely discussed, why would you ONLY post your video to YouTube? It has its benefits, but why not diversify your video embedding/posting strategy? Video only helps SEO when it is site-mapped and indexed properly.
Otherwise, you are helping YouTube's SEO (which needs no help at all). Do you really want your viewer going to ONLY a third party site to see your awesome video—which, by the way, shares the same screen with your competitors' videos? How about spending the time and driving that traffic (or potential lead) to your website to keep them in an environment that is ONLY your content? Otherwise, if they have a brain like mine, they will get lost in viral videos and competitor ads. It's too risky to ONLY rely on YouTube.
- Action Step: Consider other avenues: Facebook, Twitter, Instagram (15 seconds only and place link in profile), or embed on the most visited page of your site.