Impact of the CoreLogic and Graphiq Deal

Earlier this month, CoreLogic and Santa Barbara-based Graphiq announced an agreement between the two companies. As it turns out, Graphiq had been providing services to other areas of CoreLogic before expanding their relationship to the real estate solutions group managed by Chris Bennett.

Graphiq is a company that takes big data and turns it into something they call Visualizations (think graphs and charts). Two features make Graphiq unique. First is that Graphiq can handle CoreLogic's volume of property data and, second, they provide visualizations that are embeddable, update dynamically, and can be accessed using an API. For example, if you build a chart that displays something like price per square foot over a 10-year period of time, the chart will never go out of date. This allows a chart to be easily embedded into a web page or report. This deal allows Graphiq to expand their existing real estate product offering, which already includes location data such as schools, demographics, local businesses, and crime.

The target audiences for this product are real estate portals, MLSs and brokers looking to combine CoreLogic market data with MLS data to communicate facets of market analytics to agents and consumers. The pricing is based on consumption of the API, making the pricing very affordable for small firms and scalable for enterprise. Sales are handled through both the Graphiq and CoreLogic sales team.