Tips for Improving Your Real Estate Website Conversion Rate

Building a real estate website that attracts a steady flow of qualified visitors is a great start, but there's still work to be done if you want to turn those website visitors into clients. And no matter how your website is currently performing, there's always room to improve your conversion rate.

A conversion basically happens when a site visitor takes a concrete step – like filling out a form, accepting a special offer, or signing up for your email list – to engage your business on a deeper level. The visitor will typically provide some contact information in exchange for your offer, giving you a very well-qualified real estate lead.

At Delta Media Group, we believe that your real estate website is one of your most powerful marketing tools. So we've put together three can't-miss tips for boosting your website conversion rate, and improving lead generation.

Attract, Convince & Convert: How to Increase Conversions with Your Real Estate Website

• Awesome Aesthetics – People who browse for real estate listings online (and most people, in general) place a high priority on visual feedback, so improving visual appeal is a great way to keep eyes on your website. Use high-quality images to show off your listings, and be sure to include a few shots of your business as well. Your web design should also have visual appeal, with clean lines, easy navigation, contrasting colors, and attractive, eye-catching calls to action (CTA). In addition to boosting your conversion rate, visual appeal helps limit your "bounce" rate, which means that people will be less likely to leave without learning what you have to offer.