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Sign into your accountCreate the Perfect Commercial Presentation Package with RPR
August 21 2016
The perfect presentation package can be timely and expensive to compile for REALTORS® working with commercial clients. Having the right reports and data to help walk a client through your expertise is essential in gaining their trust and business.
It's your job to learn your client needs and wants; from space requirements, approved uses, amenities needed, etc., to specific attributes that might support who they want to be around for potential customers, tenants or even employees. The more thoughtful your asks, the more precise you can be with pinpointing the right location. Having this conversation provides you with a checklist for your research process and presentation package.
Once you have your client's checklist, the data collection begins...
STEP 1: ESSENTIAL ATTRIBUTES
Review your client's checklist of attributes and determine the most important economic, demographic and spending behaviors that best suit your client's needs. For example if your client is looking for a multifamily investment, you might focus on finding areas heavily populated with those in early adulthood (20-39) who have college degrees, and who live in an area with population growth.
