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Brokers: How to Automate Just Listed Ads for Real Estate Agents

August 15 2016

Agents want one less thing to do! Listing automation can help.

for sale red mouseSteven David Elliot, an extremely busy agent in North Carolina, has a process. Every time he lists a property, he implements a checklist to market the home. And digital ads are part of his list.

"I tell my clients that I can advertise their homes on major sites like the Wall Street Journal and ESPN, as well as on Facebook. They love seeing their own home advertised as they browse the web."

But there's a small problem: not enough time.

"Getting a house ready to list is no easy task," he said. "I'd love the idea of automating my digital ads to take one more thing off my list!"

Who can help agents like Steven to automate? Brokers!

Already, many brokers have internal marketing centers with Just Listed/Just Sold postcards and newspaper ads. But very few have automated their digital tools as well. And digital is critical. 90% of home shoppers are researching online. And over 50% of our waking hours are spent on some kind of screen.

What's more, today's home buyers and sellers want digital as part of their real estate shopping experience.

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