The Most Effective Marketing Strategy for Residential Brokers I Have Ever Seen

As someone who has been involved in the real estate marketing, public relations and media sectors for almost thirty years, I have seen a lot of trends come and go. I am old enough to remember the power of direct mail (it still works by the way), newspaper ads, advertorials, banner ads, SEO/SEM and on and on. Most of the things that work well in marketing typically last for a cycle and then lose their impact for a variety of reasons.

However, one strategy that I am personally more excited about than anything I have seen in a very, very long time is the power of content marketing. In my opinion, no other sector benefits from content marketing as a sales and marketing strategy quite like the residential sector.

Here is another post I did that explains Content Marketing: What is Content Marketing and why am I so obsessed with it?

These blogs are great examples real estate firms using Content Marketing to position themselves as thought leaders in the industry:

• Adwerx
• Coldwell Banker
• RE/MAX
• Keller Williams
• Sotheby's
• Century 21
• Better Homes and Gardens

As seen in the examples above, it is important to educate your customer base on market trends, be a trusted source for industry news and use thought leadership for brand positioning. These are incredibly effective ways to differentiate yourself and your company and connect with your target audience.