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Sign into your accountReal Business is Personal and Authenticity Lasts a Lifetime
August 03 2016
I filmed at a business innovation conference a few years ago. The conference was run by MBA students from a prestigious Canadian university and attended by prominent business people from all over North America.
I was paid by the MBA students to film the conference. That included all the keynotes, some of the breakout sessions, and all of the fancy snack and alcohol consumption. I was a one-man crew, handing all of the lighting, audio and camera. I filmed all Friday night, all Saturday day and night, and half of Sunday. I was also underpaid, but that's another story.
The most important thing for me to capture was the interviews with the four keynotes and the seven conference organizers.
I'll admit I was a little intimidated at the conference. I was an Arts student with no business experience and some of the concepts went over my head.
I did learn one very important life-lesson though:
Real business is personal and authenticity lasts a lifetime.
Let me explain.