4 Steps to Gaining Referrals, Even When You're Sleeping

While you're busy with your routine, forces are at work that will ultimately bring a new client to your inbox. We're talking about your satisfied past customers and partners, who may be providing you with a referral as we speak. Given that over 40% of all real estate sales come from referrals, this is a critical point.

Referrals are gold for real estate pros, and they come your way when you've provided great service, certainly. More than that, though, you have to have a "sticky" relationship. Your name needs to stay in their mind long after the transaction has closed and your immediate association is over.

So while referrals come from others, they're not completely out of your control. Ask for referrals, don't just wish for them. Getting consistent referrals requires sustaining your existing relationships for the long term. A few best practices can go a long way toward keeping those referrals popping up to make your day.

#1: Be supportive when it matters

The Washington Post reported that one in four buyers in a variety of settings experience some level of buyer's remorse. It's important for agents to keep this in mind, and be aware that asking for a referral at this point would be a mistake. Instead, this is when customer service should shine. If your client is feeling anxious, do your best to ensure that they are 100% satisfied, and all of their questions are answered. They'll remember that you came through even after the transaction.