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Sign into your account3 New Video Technologies that Can Transform Your Real Estate Listings
July 29 2016
Video is always evolving. It's an exciting time in the industry, though I'm sure the daily barrage of camera updates is just added noise in the real estate soundscape. There have, however, been a few notable advancements in video technology that you should pay attention to. These are advancements that can yield immediate and long-term results for the proactive, digitally-inclined brokerage.
Let's take a look at three of these advancements and see how they can help transform your listings.
VR
What it is: Virtual reality—always on the horizon, never within reach. Who else remembers this VR from the 90s? Well, VR is actually a real thing now and some brokerages are already taking it up. So what is VR in its current form? Here's a simple description from PC World:
Current virtual reality (VR) technology is more like strapping a screen to your face. The image is then rendered in stereoscopic 3D and viewed through fancy lenses, tricking you into believing you're looking at a real environment and not a screen mere inches from your eyes.
How it can be used: Imagine giving an immersive tour of a high-end listing in San Francisco to someone in Philadelphia. With VR, you could conceivably skirt all the time and travel costs it takes to get the lead in the listing. Just press play. Instant gratification. That kind of mobility is a game-changer for you and your clients.
Prospects: Something to keep an eye on. Though VR is in its infancy, the brokerage that adopts it now will be ahead of the curve when the technology matures. Also of note: Facebook recently bought Oculus VR, a leading VR tech company. This investment will surely pay off down the line.