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Sign into your accountHow to Understand the Luxury Buyer: They Are Different
July 29 2016
Looking to break into the lucrative luxury market? To meet the needs of this unique and high-demand segment, you'll need the right real estate selling tips. Luxury home buyers are not your average clientele.
What do luxury buyers love?
Buzzworthy reputations
Both yours as a real estate professional – and the property's. Wary of the intentions and the opinions of others, they will often choose an agent based on personal recommendation, and will gravitate toward properties with a newsworthy buzz in social media, amongst friends, and in the community. To keep a specific property in the spotlight and ramp up interest, never neglect to spread the word amongst your most socially active contacts.
Ultra-exclusivity
You should not and will not sell a home to a luxury buyer in the same way as you would a typical client. Luxury buyers see themselves as special and expect to be treated as such, with invitation-only open houses, private viewings, professionally presented information via luxury home booklets (for each listing of interest), live music, fine food and wine—the works.