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Sign into your accountThe Strength of a REALTOR®: Resourced with Data for Commercial Business Needs
July 29 2016
With social media buzz surrounding hashtags like #REALTORTEAM and #GETREALTOR, the public is being reminded about the expertise a REALTOR® brings to the table for investors. Since the National Association of REALTORS® represents members involved in all aspects of real estate, strategy around value added data to support each REALTOR's® specific business needs continues to be an ongoing study.
To dive deeper into commercial members' needs, RPR recently went into the field, so to speak, to ask more than 100 Commercial REALTORS® what they find to be the platform's most valuable features—the tools that help them impress clients, win more business and save money; ultimately reiterating reasons to work with a REALTOR® versus a non-member.
Here are the top three features according to participants:
Site Selection Analysis
Working with a developer who is trying to find a location for a mixed-use community with apartments and retail space?
Use RPR's demographic, psychographic and spending data to identify high concentration areas of consumers, employees or renters. Users can also run an analysis targeting areas with young, successful singles seeking urban lifestyles and who spend their disposable income on dining and shopping.