RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS
You are viewing our site as a Broker, Switch Your View:
Agent | Broker Reset Filters to Default Back to List
Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your accountCustomers Don't Give a S@&# About Data
July 27 2016
Next week at Inman, I get to give a talk about the power of data in consumer engagement. Paradoxically, it's called: "Customers Don't Give a S@*# About Data."
And it's true. They don't.
There are several things happening simultaneously in the lives of consumers today compared to ten years ago. The first is that they are bombarded with messaging, content, chatter, clutter, and noise.
No kidding.
The second is that their ability to discover content is like no other time in history. Consumers dictate, to a certain extent, the volume, pace, and selection of content they choose to engage in.
Gone are the days of three TV channels where we had to wait through commercials to get to the 18 minutes of Seinfeld or Friends. Now we start and stop content when it's convenient for us. We fast forward through time outs in sports, we stream movies at 2AM, and we prefer to watch the best five minutes of the Tonight Show on YouTube over breakfast rather than sit through the entire show at night.