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Sign into your accountIt's the Details That Get You More Leads in Real Estate
July 21 2016
I have had a passion for helping businesses be successful online for 20 years. Over this time, I have learned one simple motto that gets more results than anything else: Pay attention to the details.
I guarantee you heard this motto before from books, speakers, business coaches or other success people you look up to. It's nothing new, but something that takes continual commitment.
Today I had another reminder of how important details are and how it's the details that unlock the potential of getting more leads from real estate websites.
Before I get into today, I need to go back to last week. Last week, I had the team make various changes to our new real estate platform in an effort to increase conversions for showing requests and email requests from property detail pages. There really wasn't any new functionality added. Calls-to-action and forms were already in place for asking questions on a property and for performing a showing request on the property. The forms were already being used and conversions were taking place. By all accounts, anyone would probably be happy with the conversion.
But... was it possible to get more conversions?