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Sign into your account5 Steps to Finding Your Instagram Fame
July 17 2016
"Instafamous," a term used mainly by Millennials, describes those with a high Instagram presence, determined by the number of likes and followers. Although it has only been around for only five years, Instagram is the world's most popular social media, only second to Facebook and its 1.654 billion active users. With the mobile industry still growing, Instagram has yet to hit its full potential. Last month, Instagram's active monthly user count surpassed 500 million, with more than 300 million using Instagram daily.
More than 95 million posts are uploaded daily along with 4.2 billion likes daily, and 80% of Instagram users are outside of the United States. Over 50% of Fortune 500 companies use Instagram actively to promote their brand. These numbers are hard to ignore, and if you or your company are not using this social medium, you're missing out on a significant marketing opportunity.
Instagram is brilliant for marketing, primarily due to the platform's focus and simplicity. Unlike other social media platforms, Instagram posts can only be photographs or videos, both set to certain size and time limits. This emphasis on visual media is not only attractive for professional photographers but also for the greater public, as the 4.2 billion daily likes on photos indicate. The old saying that a picture speaks a thousand words has been the root of Instagram and its rise.
With a new, enhanced white themed background and menu buttons, the user's eyes are more focused on a profile's posts within Instagram itself; the images pop and help attract attention to the content of each post. Instagram's uniformity and simplicity also help users easily compare posts and profiles side-by-side. As a result, competition for followers and likes run high. Many people go to Instagram to check out a brand or company's profile or even use it as a means to scope out a potential real estate agent or service provider. Simply put, it's worthwhile to start establishing an Instagram presence for yourself and your business.